If you operate a business, then you probably think that your bottom line is your bottom line. It is all about bringing in the profits. It is all about delighting your customers so they will return and tell all their friends (which today may include thousands of Facebook friends, as well). So, it’s very likely that in your quest to increase sales and beef up marketing efforts, you are focusing most of your energy on just that – sales and marketing. You may also be thinking of ways to improve your product and/or customer service. Those are all worthy goals. However, there is something important that many business leaders tend to overlook – their people.
People are THE key to a successful business. Why? Because people are your direct line to the customer. If they are not performing at their best or growing their capabilities then your business isn’t doing that either. One solution to creating a more successful business with people bustling with productivity is to provide work-related coaching.
How does work-related coaching differ from life coaching?
Work-related coaching and life coaching may seem very similar on the surface. Both leverage self-awareness and feedback, tend to be goal oriented and generally assume a positive outlook on individual capacity for change. Where they differ rather significantly is in their context and purpose.Read More